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Foundations of Marketing

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Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

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Foundations of Marketing, David Jobber, John Fahy

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Année de publication
2006
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