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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
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Global marketing : a decision-oriented approach, Svend Hollensen
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Svend Hollensen
- Publié
- 2011
- Format
- souple
- Pages
- 104
- ISBN10
- 0273726226
- ISBN13
- 9780273726227
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Cas d'étude
- Évaluation
- 3,4 sur 5
- Description
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.