Paramètres
- 1040pages
- 37 heures de lecture
En savoir plus sur le livre
Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.
Achat du livre
The Strategy Process, Henry Mintzberg, Joseph Lampel, James Brian Quinn, Sumantra Ghoshal
- Langue
- Année de publication
- 2006
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 5,59 €
Modes de paiement
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- Titre
- The Strategy Process
- Sous-titre
- Concepts, Contexts, Cases
- Langue
- Anglais
- Éditeur
- Financial Times Management
- Publié
- 2006
- Format
- souple
- Pages
- 1040
- ISBN10
- 027365120X
- ISBN13
- 9780273651208
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Gestion & Ressources humaines, Marketing & Ventes
- Évaluation
- 4,05 sur 5
- Description
- Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.