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Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.
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The Strategy Process, Henry Mintzberg, James Brian Quinn
- Langue
- Année de publication
- 1991
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The Strategy Process
- Langue
- Anglais
- Auteurs
- Henry Mintzberg, James Brian Quinn
- Éditeur
- Prentice Hall
- Publié
- 1991
- Format
- souple
- ISBN10
- 0138538131
- ISBN13
- 9780138538132
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Gestion & Ressources humaines, Marketing & Ventes
- Évaluation
- 4,05 sur 5
- Description
- Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.