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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Managementprovides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
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A Framework for Marketing Management, Philip Kotler, Kevin Lane Keller
- Langue
- Année de publication
- 2007
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- (souple)
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- Langue
- Anglais
- Auteurs
- Philip Kotler, Kevin Lane Keller
- Éditeur
- Prentice Hall
- Publié
- 2007
- Format
- souple
- Pages
- 360
- ISBN10
- 0131452584
- ISBN13
- 9780131452589
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, L'école, Marketing & Ventes, Leadership
- Évaluation
- 3,4 sur 5
- Description
- For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Managementprovides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.