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A practical guide to advertising by the founder of an international advertising company, showing how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
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Ogilvy on Advertising, David Ogilvy
- Langue
- Année de publication
- 1983
Modes de paiement
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- Langue
- Anglais
- Auteurs
- David Ogilvy
- Éditeur
- Multimedia Publications
- Publié
- 1983
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Commerce, Motivation & Bien-être, Thèmes psychologiques, Psychologie, Littérature spécialisée, Entrepreneuriat, Écriture, Communication, Publicité et promotion
- Première publication
- 1983
- Titre original
- Ogilvy on Advertising
- Évaluation
- 4,15 sur 5
- Description
- A practical guide to advertising by the founder of an international advertising company, showing how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.