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Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
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International Marketing, Michael Czinkota, Ilkka A. Ronkainen
- Langue
- Année de publication
- 2004
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Michael Czinkota, Ilkka A. Ronkainen
- Éditeur
- Thomson South-Western
- Publié
- 2004
- Format
- souple
- Pages
- 704
- ISBN10
- 0324282893
- ISBN13
- 9780324282894
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,95 sur 5
- Description
- Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.