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Seven Experiments That Could Change the World

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A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.

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Seven Experiments That Could Change the World, Rupert Sheldrake

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Année de publication
2002
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Langue
Anglais
Format
souple
ISBN10
0892819898
ISBN13
9780892819898
Séries
Titre original
Seven experiments that could change the world
Évaluation
3,7 sur 5
Description
A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.