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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
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Cultural Strategy, Douglas B. Holt, Douglas Cameron
- Langue
- Année de publication
- 2010
- Reliure
- (rigide)
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- Titre
- Cultural Strategy
- Sous-titre
- Using innovative ideologies to build breakthrough brands
- Langue
- Anglais
- Auteurs
- Douglas B. Holt, Douglas Cameron
- Éditeur
- Oxford University Press
- Publié
- 2010
- Format
- rigide
- Pages
- 387
- ISBN10
- 019958740x
- ISBN13
- 9780199587407
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Design, Marketing & Ventes, Culture et Société
- Évaluation
- 4,1 sur 5
- Description
- Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.