Cultural Strategy

Using innovative ideologies to build breakthrough brands

Auteurs

Douglas B. Holt
Douglas Cameron

Évaluation du livre

4,1(192)Évaluer

Paramètres

387pages
14 heures de lecture

Affaires et économie
Art / Culture
Commerce et vente
Design
Nonfiction

En savoir plus sur le livre

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.