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Paramètres
- 272pages
- 10 heures de lecture
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Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
Achat du livre
Buyology: How everything we believe about why we buy is wrong, Martin Lindstrøm
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 4,53 €
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Martin Lindstrøm
- Éditeur
- Random House Business Books
- Publié
- 2009
- Format
- rigide
- Pages
- 272
- ISBN10
- 1847940137
- ISBN13
- 9781847940131
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Science, Psychologie, Sociologie, Marketing et relations publiques, Achats, Succès commercial, Comportement des consommateurs
- Première publication
- 2007
- Titre original
- Buyology
- Évaluation
- 3,75 sur 5
- Description
- Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.