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Competition Demystified

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Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.

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Competition Demystified, Bruce C. N. Greenwald, Judd Kahn

Langue
Année de publication
2007
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(souple)
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4,3
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Langue
Anglais
Éditeur
Portfolio
Publié
2007
Format
souple
Pages
416
ISBN10
1591841801
ISBN13
9781591841807
Séries
Évaluation
4,3 sur 5
Description
Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.