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David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.
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Confessions of an advertising man, David Ogilvy
- Langue
- Année de publication
- 1988
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- David Ogilvy
- Publié
- 1988
- Format
- souple
- ISBN10
- 0689708009
- ISBN13
- 9780689708008
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Art / Culture, Commerce, Histoires vraies, Biographies, Motivation & Bien-être, Thèmes psychologiques, Autobiographies et mémoires, Design, Écriture, Marketing et relations publiques, Entrepreneuriat, Meilleures ventes, Publicité et promotion
- Première publication
- 1963
- Titre original
- Confessions of an advertising man
- Évaluation
- 4 sur 5
- Description
- David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.