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The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Achat du livre
International Marketing, Pervez N. Ghauri, Philip R. Cateora
- Dommage mécanique
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (souple)
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