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This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
Achat du livre
European International Marketing Business Edition, Philip R. Cateora, Pervez N. Ghauri
- Langue
- Année de publication
- 1998
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 3,58 €
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Philip R. Cateora, Pervez N. Ghauri
- Éditeur
- Richard d Irwin
- Publié
- 1998
- Format
- rigide
- Pages
- 704
- ISBN10
- 0256236542
- ISBN13
- 9780256236545
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, L'école, Marketing & Ventes
- Évaluation
- 3,85 sur 5
- Description
- This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.