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For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
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Market-Based Management, Roger J. Best
- Langue
- Année de publication
- 2005
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 5,51 €
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