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Strategic Management

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This is a resource-based review of the firm, incorporating 17 cases which reflect this emphasis. New case studies cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies and global competition and strategy issues are integrated throughout.

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Strategic Management, Alonzo J. Strickland, Arthur A. Thompson

Langue
Année de publication
1996
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(rigide),
État du livre
Bon
Prix
4,39 €

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