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The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.
Achat du livre
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, Thomas T. Nagle, John E. Hogan, Joseph Zale
- Langue
- Année de publication
- 2011
- Reliure
- (rigide)
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Thomas T. Nagle, John E. Hogan, Joseph Zale
- Éditeur
- Prentice-Hall
- Publié
- 2011
- Format
- rigide
- Pages
- 334
- ISBN10
- 0136106811
- ISBN13
- 9780136106814
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Gestion & Ressources humaines, Finance, Entrepreneuriat
- Évaluation
- 4,1 sur 5
- Description
- The Strategy and Tactics of Pricing shows readers how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of their offers.