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Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.
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Corporate Strategy, H. Igor Ansoff
- Langue
- Année de publication
- 1973
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- (souple)
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- Titre
- Corporate Strategy
- Langue
- Anglais
- Auteurs
- H. Igor Ansoff
- Publié
- 1973
- Format
- souple
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4,2 sur 5
- Description
- Successful entrepreneurs rise above the urgent day-to-day problems and seize opportunities by planning strategically. How can a firm make the most of its present market position? How and when should it diversify? Such vital questions, which determine the overall direction and character of a firm, need to be faced head-on by top managers.