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"Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e" by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students understanding of the material in the process."
Achat du livre
Crafting and Executing Strategy, Arthur A. Thompson, A. J. Strickland, John E Gamble
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Langue
- Anglais
- Éditeur
- McGraw
- Publié
- 2007
- Format
- souple
- Pages
- 449
- ISBN10
- 0071103171
- ISBN13
- 9780071103176
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, Gestion & Ressources humaines, Marketing & Ventes, Leadership
- Évaluation
- 3,4 sur 5
- Description
- "Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e" by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students understanding of the material in the process."