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"Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.
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Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Langue
- Année de publication
- 2020
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 39,99 €
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