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Jony Ive

The Genius Behind Apple's Greatest Products

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“Different and new is relatively easy. Doing something that’s genuinely better is very hard.” —Jony Ive. In 1997, Steve Jobs returned to Apple as CEO, facing the challenge of reviving the company he founded. One night, he encountered a scruffy British designer at Apple’s headquarters, surrounded by sketches and prototypes. This designer, Jony Ive, would become instrumental in reversing Apple’s decline. Ive's collaboration with Jobs led to the creation of iconic products like the iMac, iPod, iPad, and iPhone, transforming Apple into a highly valuable company and reshaping entire industries. Despite his success, little is known about the shy innovator whom Jobs called his “spiritual partner.” This narrative unveils the story of Apple’s true innovator-in-chief. Leander Kahney, bestselling author of *Inside Steve’s Brain*, presents a detailed portrait of Ive, tracing his journey from an English art student with dyslexia to a leading design figure. From his early passion for industrial design, influenced by his designer father, to his education at Newcastle Polytechnic and rapid ascent at Apple, the book explores the principles and practices that defined his career. Drawing from interviews with Ive’s former colleagues and Kahney’s insights into Apple, this work reveals how Ive has transformed the ways we work, entertain, and communicate.

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Jony Ive, Leander Kahney

Langue
Année de publication
2013
product-detail.submit-box.info.binding
(rigide),
État du livre
Bon
Prix
10,49 €

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Sous-titre
The Genius Behind Apple's Greatest Products
Langue
Anglais
Éditeur
Portfolio
Publié
2013
Format
rigide
Pages
306
ISBN10
159184617X
ISBN13
9781591846178
Séries
Première publication
2013
Titre original
Jony Ive: The Genius Behind Apple's Greatest Products
Évaluation
4,1 sur 5
Description
“Different and new is relatively easy. Doing something that’s genuinely better is very hard.” —Jony Ive. In 1997, Steve Jobs returned to Apple as CEO, facing the challenge of reviving the company he founded. One night, he encountered a scruffy British designer at Apple’s headquarters, surrounded by sketches and prototypes. This designer, Jony Ive, would become instrumental in reversing Apple’s decline. Ive's collaboration with Jobs led to the creation of iconic products like the iMac, iPod, iPad, and iPhone, transforming Apple into a highly valuable company and reshaping entire industries. Despite his success, little is known about the shy innovator whom Jobs called his “spiritual partner.” This narrative unveils the story of Apple’s true innovator-in-chief. Leander Kahney, bestselling author of *Inside Steve’s Brain*, presents a detailed portrait of Ive, tracing his journey from an English art student with dyslexia to a leading design figure. From his early passion for industrial design, influenced by his designer father, to his education at Newcastle Polytechnic and rapid ascent at Apple, the book explores the principles and practices that defined his career. Drawing from interviews with Ive’s former colleagues and Kahney’s insights into Apple, this work reveals how Ive has transformed the ways we work, entertain, and communicate.