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Paramètres
- 248pages
- 9 heures de lecture
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Focusing on fashion luxury brand management, this textbook offers an in-depth exploration of its origins and distinctive elements. It covers contemporary practices and the dynamics of global trade while emphasizing the importance of sustainable models within the industry. Students will gain a thorough understanding of the complexities and challenges faced in managing luxury fashion brands today.
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Luxury Fashion Brand Management, Olga Mitterfellner
- Langue
- Année de publication
- 2023
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- Sous-titre
- Unifying Fashion with Sustainability
- Langue
- Anglais
- Auteurs
- Olga Mitterfellner
- Éditeur
- Taylor & Francis
- Publié
- 2023
- Format
- rigide
- Pages
- 248
- ISBN13
- 9780367643584
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Science et Mathématiques, Thématique écologique, Écologie, Marketing et relations publiques
- Description
- Focusing on fashion luxury brand management, this textbook offers an in-depth exploration of its origins and distinctive elements. It covers contemporary practices and the dynamics of global trade while emphasizing the importance of sustainable models within the industry. Students will gain a thorough understanding of the complexities and challenges faced in managing luxury fashion brands today.