Épuisé, mais très demandé!
En savoir plus sur le livre
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Achat du livre
Airline marketing and management, Stephen Shaw
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
Il manque plus que ton avis ici.
- Langue
- Anglais
- Auteurs
- Stephen Shaw
- Éditeur
- Ashgate
- Publié
- 2011
- Format
- souple
- ISBN10
- 1409401499
- ISBN13
- 9781409401490
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Manuels et guides, Voitures & Transports, Marketing & Ventes, Aviation
- Évaluation
- 3,75 sur 5
- Description
- Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.