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The book offers a comprehensive guide to the marketing planning process, utilizing real-world examples from well-known brands such as Ikea and Krispy Kreme, as well as innovative digital start-ups like Starling Bank. It provides practical insights and strategies to navigate each stage of marketing planning, making it valuable for both established companies and new ventures.
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Marketing Planning & Strategy, John Dawes
- Langue
- Année de publication
- 2021
- product-detail.submit-box.info.binding
- (rigide)
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- Sous-titre
- A Practical Introduction
- Langue
- Anglais
- Auteurs
- John Dawes
- Éditeur
- SAGE Publishing Ltd
- Publié
- 2021
- Format
- rigide
- Pages
- 298
- ISBN13
- 9781529760125
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4 sur 5
- Description
- The book offers a comprehensive guide to the marketing planning process, utilizing real-world examples from well-known brands such as Ikea and Krispy Kreme, as well as innovative digital start-ups like Starling Bank. It provides practical insights and strategies to navigate each stage of marketing planning, making it valuable for both established companies and new ventures.