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Focusing on the evolution of Australian advertising agencies from the late 90s to the present, this historical study examines the significant influence of the digital era on an industry marked by complacency. It offers valuable insights for scholars interested in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by the advertising sector in a rapidly advancing digital landscape.
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Digital Dawn in Adland, Robert Crawford
- Langue
- Année de publication
- 2023
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- (souple)
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- Sous-titre
- Transforming Australian Agencies
- Langue
- Anglais
- Auteurs
- Robert Crawford
- Éditeur
- Taylor & Francis Ltd
- Publié
- 2023
- Format
- souple
- Pages
- 166
- ISBN13
- 9781032016634
- Séries
- Mots clés
- Nonfiction, Histoire, Commerce, Affaires & Gestion, Ancienne publicité
- Description
- Focusing on the evolution of Australian advertising agencies from the late 90s to the present, this historical study examines the significant influence of the digital era on an industry marked by complacency. It offers valuable insights for scholars interested in marketing, media, communication, and contemporary history, highlighting the transformative changes and challenges faced by the advertising sector in a rapidly advancing digital landscape.