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The book explores the critical role of communication in shaping thoughts and actions, highlighting its impact on interpersonal relationships and consumer behavior. It delves into marketing as a strategic tool essential for selling, outlining how it sets objectives and formulates effective strategies to achieve them efficiently. Through this lens, the importance of understanding communication dynamics in the context of marketing is emphasized, revealing its influence on both personal interactions and broader market trends.
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Communicational Marketing, Luigi Carlo De Micco
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- Année de publication
- 2010
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