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Exploring the motivations behind consumer behavior, this book delves into how contextual factors influence purchasing decisions. It provides organizations with insights on engaging customers effectively by understanding the dynamics of choice. Enrico Trevisan's work serves as an essential introduction to the principles of behavioral economics, equipping readers with the knowledge to navigate the complexities of consumer preferences.
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The Irrational Consumer, Enrico Trevisan
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- Année de publication
- 2013
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