Analyzing Political Communication with Digital Trace Data

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The book presents a framework for analyzing political communication during election campaigns through digital trace data, which reflects user interactions with online services in political contexts. It examines how these interactions produce data that can inform our understanding of political events while highlighting the importance of mediating factors like users' political interests and attitudes. A detailed analysis of Twitter messages from the 2009 German federal elections illustrates this approach, making it a valuable resource for scholars and political practitioners alike.