Analyzing Political Communication with Digital Trace Data

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The book presents a framework for analyzing political communication during election campaigns, utilizing digital trace data to document political behavior and opinions. It explores how users interact with digital services in politically relevant contexts, generating data that can reveal insights into political events. Key mediating factors, such as users' political interests and attitudes, are essential for interpreting this data accurately. The author's detailed analysis focuses on Twitter messages related to the 2009 federal elections in Germany, making it a valuable resource for scholars and political practitioners.