Non-Ownership Services for the Base of the Pyramid

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Focusing on the applicability of New Organizational Structures (NOS) for the Bottom of the Pyramid (BoP) in emerging markets, this thesis presents a conceptual framework to classify NOS and identify the BoP as a viable market. It explores successful business models from both developed and emerging markets, analyzing their potential for adaptation and transfer. By examining entry opportunities, the work aims to provide insights into how established concepts can be effectively implemented in emerging economies.