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How To Change Things When Change Is Hard

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In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline

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Switch, Chip Heath, Dan Heath

Langue
Année de publication
2010
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Titre
Switch
Sous-titre
How To Change Things When Change Is Hard
Langue
Anglais
Éditeur
Currency
Publié
2010
Format
rigide
Pages
305
ISBN10
0385528752
ISBN13
9780385528757
Séries
Première publication
2010
Titre original
Switch: How to Change Things When Change Is Hard
Évaluation
4 sur 5
Description
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline