Épuisé, mais très demandé!
Évaluation du livre
En savoir plus sur le livre
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Achat du livre
Consumer Behavior, Michael R. Solomon
- Langue
- Année de publication
- 2011
- Reliure
- (souple)
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Consumer Behavior
- Sous-titre
- Buying, Having, and Being - Ninth Edition, Global Edition
- Langue
- Anglais
- Auteurs
- Michael R. Solomon
- Publié
- 2011
- Format
- souple
- Pages
- 680
- ISBN10
- 0273755889
- ISBN13
- 9780273755883
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes, Comportement des consommateurs
- Évaluation
- 3,9 sur 5
- Description
- In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.