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Strategic Brand Management
Building, Measuring, and Managing Brand Equity - Second Edition, International Edition
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Paramètres
- 788pages
- 28 heures de lecture
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies.
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Strategic Brand Management, Kevin Lane Keller
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (souple)
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- Sous-titre
- Building, Measuring, and Managing Brand Equity - Second Edition, International Edition
- Langue
- Anglais
- Auteurs
- Kevin Lane Keller
- Éditeur
- Pearson Education, Limited
- Publié
- 2002
- Format
- souple
- Pages
- 788
- ISBN10
- 0131105833
- ISBN13
- 9780131105836
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Gestion & Ressources humaines, Littérature spécialisée, Marketing et relations publiques, Communication, Publicité et promotion, Achats, Marques commerciales
- Première publication
- 2007
- Titre original
- Strategic brand management
- Évaluation
- 4,25 sur 5
- Description
- Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies.