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Strategic Brand Management
Building, Measuring, and Managing Brand Equity - Second Edition, International Edition
Auteurs
Évaluation du livre
4,3
(58)
Paramètres
- 788pages
- 28 heures de lecture
En savoir plus sur le livre
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies.
Achat du livre
Strategic Brand Management, Kevin Lane Keller
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (souple)
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