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Paramètres
- 288pages
- 11 heures de lecture
En savoir plus sur le livre
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
Achat du livre
Ogilvy on Advertising, David Ogilvy
- Langue
- Année de publication
- 2023
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- David Ogilvy
- Éditeur
- Welbeck Publishing Group
- Publié
- 2023
- Format
- souple
- Pages
- 288
- ISBN10
- 1802794964
- ISBN13
- 9781802794960
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Commerce, Motivation & Bien-être, Thèmes psychologiques, Psychologie, Littérature spécialisée, Entrepreneuriat, Écriture, Communication, Publicité et promotion
- Première publication
- 1983
- Titre original
- Ogilvy on Advertising
- Évaluation
- 4,15 sur 5
- Description
- Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.