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Ogilvy on Advertising

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Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

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Ogilvy on Advertising, David Ogilvy

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Année de publication
2023
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