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Paramètres
- 190pages
- 7 heures de lecture
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Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
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Confessions of an Advertising Man, David Ogilvy
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- David Ogilvy
- Éditeur
- Southbank Publishing
- Publié
- 2013
- Format
- souple
- Pages
- 190
- ISBN10
- 190491537X
- ISBN13
- 9781904915379
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Art / Culture, Commerce, Histoires vraies, Biographies, Motivation & Bien-être, Thèmes psychologiques, Autobiographies et mémoires, Design, Écriture, Marketing et relations publiques, Entrepreneuriat, Meilleures ventes, Publicité et promotion
- Première publication
- 1963
- Titre original
- Confessions of an advertising man
- Évaluation
- 4 sur 5
- Description
- Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.