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The 18th edition of "Crafting and Executing Strategy" marks a significant revision, led by new author Margie Peteraf, who meticulously reviewed every aspect of the previous edition. The goals were to incorporate fresh perspectives and current academic insights, enhance connections to recent research, and ensure the content remains relevant and engaging. Although the structure retains the familiar 12 chapters, each has been thoroughly updated to reflect a balance between academic rigor and practical application in strategic management. This edition features an impressive lineup of 28 cases, with 25 being new or extensively revised. The cases are diverse, timely, and designed to challenge students to apply the concepts and analytical tools discussed in the text. Many cases focus on well-known companies, providing real-world context. Additionally, the edition includes a comprehensive set of support materials that are user-friendly and adaptable for various course designs. This updated resource is positioned as an essential tool for understanding strategy in a dynamic environment.
Achat du livre
Crafting and Executing Strategy, Arthur A. Thompson Jr., A. J. Strickland, John E Gamble
- Langue
- Année de publication
- 2004
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 4,70 €
Modes de paiement
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- Sous-titre
- The Quest for Competitive Advantage: Concepts & Cases - 14th Edition
- Langue
- Anglais
- Éditeur
- Irwin/McGraw-Hill
- Publié
- 2004
- Format
- souple
- Pages
- 1056
- ISBN10
- 0071112200
- ISBN13
- 9780071112208
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, Gestion & Ressources humaines, Marketing & Ventes, Leadership
- Évaluation
- 3,4 sur 5
- Description
- The 18th edition of "Crafting and Executing Strategy" marks a significant revision, led by new author Margie Peteraf, who meticulously reviewed every aspect of the previous edition. The goals were to incorporate fresh perspectives and current academic insights, enhance connections to recent research, and ensure the content remains relevant and engaging. Although the structure retains the familiar 12 chapters, each has been thoroughly updated to reflect a balance between academic rigor and practical application in strategic management. This edition features an impressive lineup of 28 cases, with 25 being new or extensively revised. The cases are diverse, timely, and designed to challenge students to apply the concepts and analytical tools discussed in the text. Many cases focus on well-known companies, providing real-world context. Additionally, the edition includes a comprehensive set of support materials that are user-friendly and adaptable for various course designs. This updated resource is positioned as an essential tool for understanding strategy in a dynamic environment.