Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the CompetitionJohn Morgan-GuyÉpuisé3,8Prévenez-moi
HBR's 10 Must Reads for Ceos (with Bonus Article 'Your Strategy Needs a Strategy' by Martin Reeves, Claire Love, and PhiHarvard Business ReviewÉpuisé3,4Prévenez-moi
