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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore
Kiss, bow, or shake hands. The bestselling guide to doing business in more than 60 countries
Terri Morrison
Seductive interaction design. Creating playful, fun, and effective user experiences
Stephen P. Anderson
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
Jason Jordan
Strategy synthesis: Resolving strategy paradoxes to create competitive advantage: Text and readings
Bob de Wit
