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Scientific Advertising

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Claude C. Hopkins

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Pages: 106pages
Temps de lecture: 4heures

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Renowned advertising expert David Ogilvy emphasizes the transformative impact of this book on the advertising industry. He believes that its insights are so crucial that anyone involved in advertising should read it multiple times to fully grasp its principles. The book is regarded as a foundational text that has shaped the careers of many in the field, underscoring its importance for understanding effective advertising strategies.

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Scientific Advertising, Claude C. Hopkins

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Année de publication: 2012
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Titre: Scientific Advertising
Langue: Anglais
Auteurs: Claude C. Hopkins
Éditeur: Bottom of the Hill Publishing
Publié: 2012
Format: souple
Pages: 106
ISBN13: 9781612034355
Mots clés: Nonfiction, Affaires et économie, Psychologie, Motivation et développement personnel, Science, Commerce et vente, Écriture, Entrepreneuriat
Évaluation: 4,5 sur 5
Description: Renowned advertising expert David Ogilvy emphasizes the transformative impact of this book on the advertising industry. He believes that its insights are so crucial that anyone involved in advertising should read it multiple times to fully grasp its principles. The book is regarded as a foundational text that has shaped the careers of many in the field, underscoring its importance for understanding effective advertising strategies.