Le livre est actuellement en rupture de stock
Paramètres
- Pages
- 86pages
- Temps de lecture
- 4heures
En savoir plus sur le livre
The book offers foundational principles of advertising, emphasizing the importance of understanding consumer psychology and behavior. Claude C. Hopkins presents strategies for creating effective ad campaigns based on research and testing, advocating for measurable results and a scientific approach to marketing. Its influence is seen in the works of renowned figures in the advertising industry, highlighting its lasting relevance and impact on modern marketing practices.
Achat du livre
Scientific Advertising, Claude C. Hopkins
- Langue
- Année de publication
- 2023
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.