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Scientific Advertising

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Claude C. Hopkins

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Pages: 70pages
Temps de lecture: 3heures

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Claude C. Hopkins, a pioneering figure in advertising, emphasized the importance of results-driven marketing. He argued that the primary purpose of advertising is to generate sales and insisted on measuring its effectiveness. His innovative approach laid the foundation for modern advertising practices, focusing on accountability and tangible outcomes.

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Scientific Advertising, Claude C. Hopkins

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Année de publication: 2020
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Titre: Scientific Advertising
Langue: Anglais
Auteurs: Claude C. Hopkins
Éditeur: Bibliotech Press
Publié: 2020
Format: souple
Pages: 70
ISBN13: 9781636370026
Mots clés: Nonfiction, Affaires et économie, Psychologie, Motivation et développement personnel, Science, Commerce et vente, Écriture, Entrepreneuriat
Évaluation: 4,5 sur 5
Description: Claude C. Hopkins, a pioneering figure in advertising, emphasized the importance of results-driven marketing. He argued that the primary purpose of advertising is to generate sales and insisted on measuring its effectiveness. His innovative approach laid the foundation for modern advertising practices, focusing on accountability and tangible outcomes.