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Scientific Advertising

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Claude C. Hopkins

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Pages: 70pages
Temps de lecture: 3heures

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Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.

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Scientific Advertising, Claude C. Hopkins

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Année de publication: 2018
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Titre: Scientific Advertising
Langue: Anglais
Auteurs: Claude C. Hopkins
Éditeur: IndoEuropeanPublishing.com
Publié: 2018
Format: souple
Pages: 70
ISBN13: 9781604448429
Mots clés: Nonfiction, Affaires et économie, Psychologie, Motivation et développement personnel, Science, Commerce et vente, Écriture, Entrepreneuriat
Évaluation: 4,5 sur 5
Description: Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.