Scientific Advertising

Auteurs

Claude C. Hopkins

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Pages: 80pages
Temps de lecture: 3heures

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Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.

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Scientific Advertising, Claude C. Hopkins

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Année de publication: 2010
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Titre: Scientific Advertising
Langue: Anglais
Auteurs: Claude C. Hopkins
Éditeur: www.snowballpublishing.com
Publié: 2010
Format: souple
Pages: 80
ISBN13: 9781607962366
Mots clés: Nonfiction, Affaires et économie, Psychologie, Motivation et développement personnel, Science, Commerce et vente, Écriture, Entrepreneuriat
Évaluation: 4,5 sur 5
Description: Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.