Why people believe weird things: pseudoscience, superstition, and other confusions of our timeMichael ShermerÉpuisé3,9Prévenez-moi
Customers for life. How to turn that one-time buyer into a lifetime customerPaul B. BrownÉpuisé3,8Prévenez-moi
Unmasking the face : a guide to recognizing emotions from facial cluesWallace V. FriesenÉpuisé4,0Prévenez-moi
Brainfluence. 100 ways to persuade and convince customers with neuromarketingRoger DooleyÉpuisé4,0Prévenez-moi
Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your BrainSteven D. LevittÉpuisé4,0Prévenez-moi